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    <lastmod>2025-07-17</lastmod>
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      <image:title>Home</image:title>
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  <url>
    <loc>https://www.traceyholung.com/experience</loc>
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    <lastmod>2023-06-30</lastmod>
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    <loc>https://www.traceyholung.com/services</loc>
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    <lastmod>2020-08-31</lastmod>
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    <loc>https://www.traceyholung.com/lovemom</loc>
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    <lastmod>2025-04-11</lastmod>
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      <image:title>Love, Mom blog - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1600270190912-S40PBKIK8AJUYL34ZOBF/Tania2.jpg</image:loc>
      <image:title>Love, Mom blog</image:title>
      <image:caption>Director of marketing and communications at Rethink Breast Cancer, Tania Kwong and her two daughters.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/da996936-0d7f-45d5-8913-a3a63c7adf55/LoveMomblog12.png</image:loc>
      <image:title>Love, Mom blog - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/3b397413-99b6-4fab-a325-f88ec01bb330/LoveMomblog7.png</image:loc>
      <image:title>Love, Mom blog - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1600272079427-RJG9CE05A3T1FAUGIQPM/Storepm.jpg</image:loc>
      <image:title>Love, Mom blog</image:title>
      <image:caption>Inside Mellah, a rug store in Toronto owned by wife-and-husband team Miriam and John. Read her Real Mom story here.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Love, Mom blog</image:title>
      <image:caption>Micah Cameron, owner of Frankie’s Surf Club, showcases her eclectic personal style in every room of her home.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1600271411096-5QCDKO6OIWQ179VNRWRQ/Afyiaportrait.jpg</image:loc>
      <image:title>Love, Mom blog</image:title>
      <image:caption>Style Advisor and super-stylish mom, Afiya Francisco. Portrait photo by Anna Lisa Sang</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/88216e73-b642-45e1-b9ea-d610b07b3d4f/LoveMomeblog1.png</image:loc>
      <image:title>Love, Mom blog - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.traceyholung.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-06-19</lastmod>
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  <url>
    <loc>https://www.traceyholung.com/new-page</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/7dd2c24c-f56e-472f-8993-e3aa35a760cf/unnamed-1.png</image:loc>
      <image:title>Writing / Copywriting - Diverse Content</image:title>
      <image:caption>Ability to write content in subject matters that range from art and decor to real estate and health and wellness. A journalism and editorial background ensures that extensive research and using multiple sources are a part of developing captivating content to engage audiences. Client: House &amp; Home Media for Singulart</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/c91574f1-0e75-4200-8428-f5e327f5df85/Cosmetics4.png</image:loc>
      <image:title>Writing / Copywriting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/f7298917-1ef5-4156-a182-75f3a01bb64c/Cosmetics3.png</image:loc>
      <image:title>Writing / Copywriting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/2e24ce34-2236-4ada-961d-9a3bce840d37/SearsLookReport+1.jpg</image:loc>
      <image:title>Writing / Copywriting - Catalogue Copywriting</image:title>
      <image:caption>Advertising copywriter for retail fashion, beauty and real estate catalogues that deliver authentic messaging to a diverse audience. Client: Sears LOOK! Report</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/a3243445-8426-4ae2-8a3e-11798efc8f38/style_advisor_cadillac_zahab+%281%29.jpg</image:loc>
      <image:title>Writing / Copywriting - Newspaper Advertorial</image:title>
      <image:caption>Capture an audience by developing branded content that feels authentic. Subject matter ranges from automotive and food to spirits, education and major appliances. Experience leveraging exceptional Canadians. Client: The Globe &amp; Mail for Cadillac.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1600113451657-DPRZBB8PQNC27L12ZKI3/ITA_feature1024_3.jpg</image:loc>
      <image:title>Writing / Copywriting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/d18c807e-ce80-4fe5-89a0-35d495b87aa2/JUL-AUG+-+PROMO+Yellowstone+-+ER-v8.jpg</image:loc>
      <image:title>Writing / Copywriting - Custom Branded Advertorial</image:title>
      <image:caption>Conceptualize editorial angle, collaborate on images and layout, and write copy for House &amp; Home Media’s advertising clients that purchase a custom page in House &amp; Home’s print magazine. Goal is to highlight key products and brand marketing initiatives. This initiative is often supported digitally through an online Article or Gallery. Client: House &amp; Home Media for Yellowstone</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1616611503492-FXNXVKF3YADXNW9EZNSA/TL_Grey+Goose1024_3.jpg</image:loc>
      <image:title>Writing / Copywriting - Online Advertorials</image:title>
      <image:caption>Creating advertising-focused content for digital media for clients such as The Globe &amp; Mail, Proctor &amp; Gamble, L’Oréal and Shoppers Drug Mart. This includes the production and management of photo shoots, scouting of influencers and experts, conducting interviews and writing. Client: The Toronto Star for Grey Goose</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/6a2ae35b-086e-48a0-a7c8-7ac557611d93/Screen+Shot+2023-11-14+at+10.23.32+AM.png</image:loc>
      <image:title>Writing / Copywriting - Branded Articles</image:title>
      <image:caption>Conceptualize and write editorial-style digital content that supports brand marketing goals. Responsibilities include developing article concepts, crafting compelling copy (headlines, deks, and body text), and selecting impactful visuals. Clients include SkinCeuticals, IKEA, and Thermador.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1688092608763-Z5LST1BIVPMYXHWUIMJ1/Screen+Shot+2023-06-29+at+10.34.38+PM.png</image:loc>
      <image:title>Writing / Copywriting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1688092620619-EDQN1S8NYC2GUIHK2WUZ/Screen+Shot+2023-06-29+at+10.35.09+PM.png</image:loc>
      <image:title>Writing / Copywriting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1688092629509-ZP5PX7A1C4WQMI81AWGC/Screen+Shot+2023-06-29+at+10.35.22+PM.png</image:loc>
      <image:title>Writing / Copywriting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1688092632040-57OF95EL0SL6U010GBOH/Screen+Shot+2023-06-29+at+10.35.40+PM.png</image:loc>
      <image:title>Writing / Copywriting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/11a62670-ba54-4193-ad29-c09281b4be18/Cosmetics2.png</image:loc>
      <image:title>Writing / Copywriting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/dc0a02c3-c13c-4814-ae40-dbf21b3fd884/GrandMarnier2.png</image:loc>
      <image:title>Writing / Copywriting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/b049cad0-6c88-43d2-8232-d529efc2ba77/2022_Thermador_Newsletter_Promo%233.jpg</image:loc>
      <image:title>Writing / Copywriting - Digital Promo Ads</image:title>
      <image:caption>Conceive and write digital display ads that support digital articles, contests and key marketing initiatives for local and global brands. Client: House &amp; Home Media for Thermador</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/c9bb09b1-3ab2-4510-b516-9935f8852fde/The+Toronto+Star+Wildlife+05-01-21.jpg</image:loc>
      <image:title>Writing / Copywriting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/5d8ea9ea-41d6-4491-9fc9-8de923f2e0a0/APR+-+PROMO+Urban+Barn.jpg</image:loc>
      <image:title>Writing / Copywriting - Interviews With Industry Experts &amp; Professionals</image:title>
      <image:caption>Background research and years of experience conducting interviews with industry and subject matter experts enhance and elevate content and storytelling. Client: House &amp; Home Media for Urban Barn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1600113443980-HX73I8KK5TOC7QXOA5TJ/ITA_feature1024_2.jpg</image:loc>
      <image:title>Writing / Copywriting - SIP (Special Interest Publication)</image:title>
      <image:caption>Led the production and management of branded mini publications (5–20 pages), ensuring alignment with brand voice, style guidelines and visual identity. Collaborated closely with internal marketing teams and external creative partners to deliver cohesive, high-impact content. Client: The Globe &amp; Mail for The Italian Trade Commission</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1688177994593-M2T1F71WI7QJX7HV8KSM/Screen+Shot+2023-06-30+at+10.17.42+PM.png</image:loc>
      <image:title>Writing / Copywriting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1688178037957-IOOATT9ACBTCEKG7GSHR/Screen+Shot+2023-06-30+at+10.18.55+PM.png</image:loc>
      <image:title>Writing / Copywriting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1688178023433-D4RPNR62EJ1VC62ROIUP/Screen+Shot+2023-06-30+at+10.17.57+PM.png</image:loc>
      <image:title>Writing / Copywriting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1688178353334-7PWM80KWEOPEFQ0ULUKE/Screen+Shot+2023-06-30+at+10.25.34+PM.png</image:loc>
      <image:title>Writing / Copywriting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1688178008692-61JRBZ4Z1FHT9Y9KAW4L/Screen+Shot+2023-06-30+at+10.17.14+PM.png</image:loc>
      <image:title>Writing / Copywriting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1688178043542-SE3U5WWQ3LKFDQL2WPZA/Screen+Shot+2023-06-30+at+10.19.06+PM.png</image:loc>
      <image:title>Writing / Copywriting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1688178036625-UCNLGACC1MA35M5H54E6/Screen+Shot+2023-06-30+at+10.18.40+PM.png</image:loc>
      <image:title>Writing / Copywriting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1688178049785-PC09AVIWXBGLVP7Z5AVU/Screen+Shot+2023-06-30+at+10.19.16+PM.png</image:loc>
      <image:title>Writing / Copywriting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/5c42414f-9577-4270-b3b8-b54a1e4670c8/Screen+Shot+2023-08-21+at+11.01.30+PM.png</image:loc>
      <image:title>Writing / Copywriting - Diverse Profiles</image:title>
      <image:caption>Interviewed and wrote about Samra Habib, author of We Have Always Been Here, and how her experience growing up as a queer Pakistani helped shape her photography and writing. Client: The Globe &amp; Mail, Lifestyle section</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/7c2c83b0-ebdd-4e0a-bf71-dc1a231f0bbe/NOV+-+PROMO+Nespresso.jpg</image:loc>
      <image:title>Writing / Copywriting - Creative Print/Digital Production &amp; Management</image:title>
      <image:caption>Organizing and managing on-set photo shoots for print and video content. Provide clear creative direction and a hands-on approach to developing engaging, audience-first visuals that align with brand objectives and its supporting messaging. Client: House &amp; Home Media for Nespresso</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/3b4210c4-a4ad-431e-a4b1-691ec9108d68/Screen+Shot+2023-11-14+at+10.34.24+AM.png</image:loc>
      <image:title>Writing / Copywriting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/317581b1-e96c-44e9-8a79-e5bb7d287a3c/GrandMarnier1.png</image:loc>
      <image:title>Writing / Copywriting - Profiles</image:title>
      <image:caption>Researched, interviewed, and wrote feature article and digital display copy (deks) for branded online content, profiling Grand Marnier’s Master Blender, Patrick Leger, to drive engagement and elevate brand storytelling. Client: House &amp; Home Media for Grand Marnier</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/de8f9387-72c4-45fe-8c59-eb911904c652/Screen+Shot+2023-05-22+at+10.55.58+PM.png</image:loc>
      <image:title>Writing / Copywriting - Heds &amp; Deks</image:title>
      <image:caption>Craft captivating content and headline/dek copy that resonates with targeted audiences and drives brand awareness. Develop strategic supporting assets and integrated tactics to deliver a cohesive 360-degree marketing experience. Client: House &amp; Home Media for Montauk</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/0b9705d3-7d64-4795-8400-f7dd1933c086/The+Toronto+Star+Antiquing+03-27-21.jpg</image:loc>
      <image:title>Writing / Copywriting - Newspaper Articles</image:title>
      <image:caption>Commissioned to write a series of articles for The Toronto Star on lifestyle events taking place across Ontario.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/bc834739-228b-4426-8403-ebe1b3e80039/Cosmetics1.png</image:loc>
      <image:title>Writing / Copywriting - Magazine Editorial</image:title>
      <image:caption>Writing in-depth features, front-of-book pages, short-form copy, heads and photo captions, for a variety of Canadian publications like Sotheby’s INSIGHT, FLARE, Fashion, Glow, Chatelaine and re:Porter. Includes internal and external collaboration with the art and copy departments in order to deliver impactful and accurate storytelling. Cosmetics Magazine</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/959f4e64-de94-4232-ac34-cb5629814c8a/mtobrochure_Page_08.jpg</image:loc>
      <image:title>Writing / Copywriting - Minto catalogue</image:title>
      <image:caption>Client: Minto, Ottawa</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.traceyholung.com/new-page-1</loc>
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    <priority>0.75</priority>
    <lastmod>2025-07-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/ffafa633-2416-45e5-9440-00ec5cb367ce/1aFashionFall2011_Page_1.jpg</image:loc>
      <image:title>Producing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1600277607332-LTFPOQZNOI2C8GOGZIRF/8mensgrooming_Page_2.jpg</image:loc>
      <image:title>Producing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1592581915750-U4IZ9IRYJJOIPS1M9OZB/StyleCity_Chicago1024_1.jpg</image:loc>
      <image:title>Producing - Rouge Magazine</image:title>
      <image:caption>Collaborating with the art director, our responsibility was to produce Style City guides for Rouge magazine. This included booking flights, talent and hotels, researching each city, writing all copy and managing daily scheduling.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1592582255710-L0U1GK3ZA8RI0LYIIQJP/style_advisor_cadillac_FINAL1024_1.jpg</image:loc>
      <image:title>Producing - Cadillac</image:title>
      <image:caption>As the Project Manager I created schedules and the budget, scouted talent and locations, and hired all contributors (photographer, hair and makeup). Writing for this series, I also conducted interviews and wrote copy for this Special Advertising Feature for The Globe and Mail.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1600277602299-7DPBFOAVL3TH7ZXNSF75/8mensgrooming_Page_1.jpg</image:loc>
      <image:title>Producing - L’Oréal Men</image:title>
      <image:caption>Created and managed Glow’s first men’s grooming guide, a special insert in the magazine. Duties included managing budgets, casting talent, developing story concept and writing.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.traceyholung.com/read-me</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-06-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5052176b84aeb45fa5cfcc83/1377097104716-HDI53XJVV0DKZ24A3T68/51e453dee4b06abd3403c22e.png</image:loc>
      <image:title>Read Me</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5052176b84aeb45fa5cfcc83/1377096775448-0L7B4Q54H1VLOGFF1DPR/synthetica+%2820130821%29.jpg</image:loc>
      <image:title>Read Me</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5052176b84aeb45fa5cfcc83/1377096507573-1MU42OOOOGIM9URAJ9D9/515c4225e4b0afec1218b21e.png</image:loc>
      <image:title>Read Me</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.traceyholung.com/read-me-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-06-18</lastmod>
  </url>
  <url>
    <loc>https://www.traceyholung.com/sotheby-insight-test</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1617289860472-8ZXAF6WKBXAZZJLGIOYU/Sothebys+-+Cover_6-1.jpg</image:loc>
      <image:title>Sotheby INSIGHT - Executive Editor, Sotheby INSIGHT</image:title>
      <image:caption>Develop editorial lineups that align with client’s seasonal marketing objectives. Oversee and commission writers. Write, edit and proof stories. Coordinate and manage editorial work back schedules, budget, timelines, invoices and reconcile budgets. Ensure consistent and sophisticated tone and visual direction throughout the magazine in order to maintain a high level of content and brand identity. Maintain and foster relationships with international and local PR.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1600112875606-KIJXPP8ZPST2X8M1IGUG/Sothebys+-+Rugs_Page_1.jpg</image:loc>
      <image:title>Sotheby INSIGHT</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1600112884445-O3DPPL4IZWXAY7XWXWVS/Sothebys+-+Rugs_Page_2.jpg</image:loc>
      <image:title>Sotheby INSIGHT</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1600113049279-N8H9VSHFH2S59CZDVWLW/Sotheby_What+Does+it+all+Mean_6-0.jpg</image:loc>
      <image:title>Sotheby INSIGHT</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1600112865614-U09YJIPIR2R84DJLFB4E/Sothebys+-+Design+Report.jpg</image:loc>
      <image:title>Sotheby INSIGHT</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1600112839083-37LCO8C44PEZXTYX39X8/Sothebys+-+Caitlin+CronenbergSP19_Page_1.jpg</image:loc>
      <image:title>Sotheby INSIGHT</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1600112849546-D0GLIA5U1BW2Y3R9LRI4/Sothebys+-+Caitlin+CronenbergSP19_Page_3.jpg</image:loc>
      <image:title>Sotheby INSIGHT</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1600112843781-WRDJPCBH2IUM2CR4OM43/Sothebys+-+Caitlin+CronenbergSP19_Page_2.jpg</image:loc>
      <image:title>Sotheby INSIGHT</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1600112796417-G1329BIZYFJNQJQ84J8H/07+Sothebys-Out+%26+AboutSP19_Page_1.jpg</image:loc>
      <image:title>Sotheby INSIGHT</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1600112801801-XFNYEQ8GA2X2CPFR6222/07+Sothebys-Out+%26+AboutSP19_Page_2.jpg</image:loc>
      <image:title>Sotheby INSIGHT</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1600112944277-24L82BPON073DW54J6SV/SothebyCOVERF2019.jpg</image:loc>
      <image:title>Sotheby INSIGHT</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1592580839660-044IZQQDXBVQYS42YOL2/Sothebys_Peru-6-0_Page_1.jpg</image:loc>
      <image:title>Sotheby INSIGHT</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1592581222729-2U8N2GPT3FBM1NR2EXP7/Sothebys_Peru-6-0_Page_2.jpg</image:loc>
      <image:title>Sotheby INSIGHT</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1592581237070-UUI4X6RHQMQDUIJ9QLON/Sothebys_Peru-6-0_Page_3.jpg</image:loc>
      <image:title>Sotheby INSIGHT</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1600112793489-BXI0YHEEUMNX762MXE72/pOFC_Insight_Cover.jpg</image:loc>
      <image:title>Sotheby INSIGHT</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.traceyholung.com/itaitalian-trade-commission2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-03-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1600113438403-ZI20UTRXVVSA2KWEIJHB/ITA_feature1024_1.jpg</image:loc>
      <image:title>ITA-Italian Trade Commission - Content Creation/Project Manager for Italian Trade Association (The Globe and Mail Content Studio)</image:title>
      <image:caption>Created storyboard, editorial and visual concept for food-focused insert. Hired talent (photographer, stylist, prop stylist), managed invoices and budget and provided on-set direction. In addition, wrote all copy according to Italian-based food guidelines provided by client.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1600113443980-HX73I8KK5TOC7QXOA5TJ/ITA_feature1024_2.jpg</image:loc>
      <image:title>ITA-Italian Trade Commission</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1600113451657-DPRZBB8PQNC27L12ZKI3/ITA_feature1024_3.jpg</image:loc>
      <image:title>ITA-Italian Trade Commission</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1600114392664-KWH002ETMYQ4ZHVDVDRC/ITA_feature1024_4.jpg</image:loc>
      <image:title>ITA-Italian Trade Commission</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1600113462387-H3ZMUUHZ0IRD39KDJJ4L/ITA_feature1024_5.jpg</image:loc>
      <image:title>ITA-Italian Trade Commission</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.traceyholung.com/crest-smile-booklet</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1600120326900-DM0AFO8T6Y23RV7UQOOM/SmileBooklet_English_SansCoupons1024_1.jpg</image:loc>
      <image:title>Crest SMILE Booklet - Content Creation and Creative Management, CREST for P&amp;G</image:title>
      <image:caption>Led a team to execute lineup, copy and design for Smile, a Special Insert Publication for Crest (Proctor &amp; Gamble). Also wrote additional copy as needed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1600120335121-KO23LP04ZFOWHKSRG95F/SmileBooklet_English_SansCoupons1024_2.jpg</image:loc>
      <image:title>Crest SMILE Booklet</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1600120339389-AFQ0RJ5QKOB78PCG398I/SmileBooklet_English_SansCoupons1024_3.jpg</image:loc>
      <image:title>Crest SMILE Booklet</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1600120346496-70ZVN02DKGS4A3NGRXHT/SmileBooklet_English_SansCoupons1024_4.jpg</image:loc>
      <image:title>Crest SMILE Booklet</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.traceyholung.com/glow-magazine</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1600181102745-O7JWTATNGU3S4RYC9VG0/Rouge_US_Fall_11_Hair+5-1_Page_3.jpg</image:loc>
      <image:title>Rouge (Procter &amp; Gamble)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1600181029573-9CTNUP7EISQ71ZVRO7GS/1RougeSpCover.jpg</image:loc>
      <image:title>Rouge (Procter &amp; Gamble)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1700102120303-8H34QEX0VPZJY71XVLOC/1aFashionFall2011_Page_1.jpg</image:loc>
      <image:title>Rouge (Procter &amp; Gamble)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1700102178767-PYG7WCTQDW1RQRF7GX2M/1aFashionFall2011_Page_3.jpg</image:loc>
      <image:title>Rouge (Procter &amp; Gamble)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1600180972427-LB65MQ1RWU4Q9KJWQCST/2RougeF10Cover.jpg</image:loc>
      <image:title>Rouge (Procter &amp; Gamble)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1600277350922-RS77XCW4MNW9QQ7ILFW0/Rouge_US_Fall_11_TheFix+5-2.jpg</image:loc>
      <image:title>Rouge (Procter &amp; Gamble)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1600180432211-1S5EFVX609B784HPGOAA/TressManagement_SPR11_CA1024_1.jpg</image:loc>
      <image:title>Rouge (Procter &amp; Gamble)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1600180437333-UAEX96ZBGB57Q5D802B2/TressManagement_SPR11_CA1024_2.jpg</image:loc>
      <image:title>Rouge (Procter &amp; Gamble)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1600180444409-N9SWWJ1NYDFAT80I8TVA/TressManagement_SPR11_CA1024_3.jpg</image:loc>
      <image:title>Rouge (Procter &amp; Gamble)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1600277210155-00RZPLDMVXDYNHWX5SJH/5RougeSp10_Page_1.jpg</image:loc>
      <image:title>Rouge (Procter &amp; Gamble)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1600181095885-5IMIPYKFRP3S5TRC0Z6E/Rouge_US_Fall_11_Hair+5-1_Page_1.jpg</image:loc>
      <image:title>Rouge (Procter &amp; Gamble) - Content Creation and Writing, Rouge for P&amp;G</image:title>
      <image:caption>Process, translate and package Proctor &amp; Gamble’s strategic goals, brand initiatives and key communications through all beauty and fashion copy and images for Rouge magazine, a custom P&amp;G publication. This includes writing features and FOB pages while maintaining brand alignment. Partnered with brand managers to ensure that marketing initiatives and communications were on target.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.traceyholung.com/toronto-star-guides</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/688a1c7a-7794-433a-a284-08123041e824/TStarFDFront+1.jpg</image:loc>
      <image:title>Toronto Star GUIDES - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/7a513e0f-b390-4bbf-8cba-89dd72155bc3/Special+Section_Holiday+Gift+Guide_2012_11_15_Page_1.jpg</image:loc>
      <image:title>Toronto Star GUIDES - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1600273563844-DJB9TCMXFW9TV5LLLN9X/TStarMDaySuppCOVER.jpg</image:loc>
      <image:title>Toronto Star GUIDES - Content Creation/Project Manager/Writer, The Toronto Star</image:title>
      <image:caption>Produced The Toronto Star’s Mother’s Day and Father’s Day inserts, which was so well received that a 4-part Gift Guide and Holiday Entertaining series were added. Spearheaded copy, assigned features and oversaw a team of writers and photographers while working with the in-house account manager, marketing and design team. Edited and proofed copy and worked with in-house designer to create a consistent overall look and feel.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.traceyholung.com/all-styles</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-12</lastmod>
  </url>
  <url>
    <loc>https://www.traceyholung.com/new-page-3</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/49069aad-9ef9-429f-9858-600a011ab055/Screenshot+2025-07-16+at+9.03.11%E2%80%AFPM.png</image:loc>
      <image:title>House &amp; Home Media - Content Strategy &amp; Storytelling</image:title>
      <image:caption>Using client’s key business initiatives, I developed, conducted interviews and wrote a custom digital feature to increase brand awareness and boost product engagement and purchase. Client: Grand Marnier (digital, video, social)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1cd88d04-73d9-45de-9849-6e2d7fd0ccf9/Screenshot+2025-07-16+at+9.04.03%E2%80%AFPM.png</image:loc>
      <image:title>House &amp; Home Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/7924b911-3ed5-4ab2-a1da-cc1ee4f6ba88/p033_TANQUERAY_HH_OCT24_7_OPT.jpg</image:loc>
      <image:title>House &amp; Home Media - Head of Creative Services, H&amp;H Media</image:title>
      <image:caption>Direct and lead multichannel content development of branded articles for national advertising partners such as Tanqueray Gin, Caesarstone and Thermador. I determine compelling narratives that support business goals, in addition to writing and producing customer-focused storytelling for editorial print, digital, newsletter, display ads social copy and video scripts. Client: Tanqueray Gin (print, video and social)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/8c196156-3ea6-49ce-9b29-856196c2bbcd/Screenshot+2025-07-16+at+9.04.57%E2%80%AFPM.png</image:loc>
      <image:title>House &amp; Home Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1752462308067-F3FA3NGHPEN3EGE10EV8/Social_Tanqueray.png</image:loc>
      <image:title>House &amp; Home Media</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1752462313966-AAXMPZHO1CXTLG23UXF4/2_Tanqueray.png</image:loc>
      <image:title>House &amp; Home Media</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1752462573494-TFE08IOT3EX2Z2GTJU5H/3_Tanqueray.png</image:loc>
      <image:title>House &amp; Home Media</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1752462582563-DU993MIYJS8MLEOINR4M/4_Tanqueray.png</image:loc>
      <image:title>House &amp; Home Media</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1752462587712-A13DT6C9BCNYUIDGS8OI/5_Tanqueray.png</image:loc>
      <image:title>House &amp; Home Media</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ede543a9e69e9475c64fcab/1752462628544-2OTKQKXE7O85W1KLSIH2/Screenshot+2025-07-13+at+11.10.22%E2%80%AFPM.png</image:loc>
      <image:title>House &amp; Home Media</image:title>
    </image:image>
  </url>
</urlset>

