DIGITAL
Branded Articles
Conceptualize and write editorial-style digital content that supports brand marketing goals. Responsibilities include developing article concepts, crafting compelling copy (headlines, deks, and body text), and selecting impactful visuals. Clients include SkinCeuticals, IKEA, and Thermador.
Profiles
Researched, interviewed, and wrote feature article and digital display copy (deks) for branded online content, profiling Grand Marnier’s Master Blender, Patrick Leger, to drive engagement and elevate brand storytelling.
Client: House & Home Media for Grand Marnier
Diverse Profiles
Interviewed and wrote about Samra Habib, author of We Have Always Been Here, and how her experience growing up as a queer Pakistani helped shape her photography and writing.
Client: The Globe & Mail, Lifestyle section
Diverse Content
Ability to write content in subject matters that range from art and decor to real estate and health and wellness. A journalism and editorial background ensures that extensive research and using multiple sources are a part of developing captivating content to engage audiences.
Client: House & Home Media for Singulart
Heds & Deks
Craft captivating content and headline/dek copy that resonates with targeted audiences and drives brand awareness. Develop strategic supporting assets and integrated tactics to deliver a cohesive 360-degree marketing experience.
Client: House & Home Media for Montauk
Digital Promo Ads
Conceive and write digital display ads that support digital articles, contests and key marketing initiatives for local and global brands.
Client: House & Home Media for Thermador
Online Advertorials
Creating advertising-focused content for digital media for clients such as The Globe & Mail, Proctor & Gamble, L’Oréal and Shoppers Drug Mart. This includes the production and management of photo shoots, scouting of influencers and experts, conducting interviews and writing.
Client: The Toronto Star for Grey Goose
PRINT (MAGAZINES, NEWSPAPER, SPECIAL INTEREST PUBLICATIONS)
Magazine Editorial
Writing in-depth features, front-of-book pages, short-form copy, heads and photo captions, for a variety of Canadian publications like Sotheby’s INSIGHT, FLARE, Fashion, Glow, Chatelaine and re:Porter. Includes internal and external collaboration with the art and copy departments in order to deliver impactful and accurate storytelling.
Cosmetics Magazine
Custom Branded Advertorial
Conceptualize editorial angle, collaborate on images and layout, and write copy for House & Home Media’s advertising clients that purchase a custom page in House & Home’s print magazine. Goal is to highlight key products and brand marketing initiatives. This initiative is often supported digitally through an online Article or Gallery.
Client: House & Home Media for Yellowstone
Interviews With Industry Experts & Professionals
Background research and years of experience conducting interviews with industry and subject matter experts enhance and elevate content and storytelling.
Client: House & Home Media for Urban Barn
Creative Print/Digital Production & Management
Organizing and managing on-set photo shoots for print and video content. Provide clear creative direction and a hands-on approach to developing engaging, audience-first visuals that align with brand objectives and its supporting messaging.
Client: House & Home Media for Nespresso
Newspaper Advertorial
Capture an audience by developing branded content that feels authentic. Subject matter ranges from automotive and food to spirits, education and major appliances. Experience leveraging exceptional Canadians.
Client: The Globe & Mail for Cadillac.
SIP (Special Interest Publication)
Led the production and management of branded mini publications (5–20 pages), ensuring alignment with brand voice, style guidelines and visual identity. Collaborated closely with internal marketing teams and external creative partners to deliver cohesive, high-impact content.
Client: The Globe & Mail for The Italian Trade Commission
Catalogue Copywriting
Advertising copywriter for retail fashion, beauty and real estate catalogues that deliver authentic messaging to a diverse audience.
Client: Sears LOOK! Report
Minto catalogue
Client: Minto, Ottawa
Newspaper Articles
Commissioned to write a series of articles for The Toronto Star on lifestyle events taking place across Ontario.
